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Chapter 15. Franchising

What is Franchising and How does it Work? Franchising is a form of business organization in which a firm that already has a successful product or service ( franchisor ) licenses its trademark and method of doing business to other businesses ( franchisees ) in exchange for a initial franchise fee and an ongoing royalty. A franchise is an agreement between a franchisor (the parent company) and a franchisee (an individual or firm that is willing to pay the franchisor a fee for the right to sell its product, service, and/or business method. There is nothing magical about franchising. It is a form of growth that allows a business to get its products or services to market through the efforts of business partners or "franchisees". There are two distinctly different types of frachise systems: A product and trademark franchise:  An arrangement under which the franchisor grants to the franchisee the right to buy its products and use its trade name. The business format franchi

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Chapter 14. Strategies for Firm Growth

Chapter 13. Preparing for and Evaluating the Challenges of Growth

Chapter 12. The importance of Intellectual Property

Chapter 11. Unique Marketing Issues

Chapter 10. Getting Financing or Funding

Chapter 9. Building a New-Venture Team

Chapter 8. Assessing a New Venture's Financial Strength and Viability