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Chapter 15. Franchising

Chapter 14. Strategies for Firm Growth

Chapter 13. Preparing for and Evaluating the Challenges of Growth

Chapter 12. The importance of Intellectual Property

Chapter 11. Unique Marketing Issues

Chapter 10. Getting Financing or Funding

Chapter 9. Building a New-Venture Team

Chapter 8. Assessing a New Venture's Financial Strength and Viability